Aarotech

Getting More Local Patients for Healthcare

Industry
Healthcare
Service
SEO
Duration
Ongoing
Client
TOSH Clinic
Getting More Local Patients for Healthcare

Client Overview

TOSH Clinic is a well-known orthopedic and healthcare provider in Trichy. Despite having excellent doctors and facilities, they were struggling to attract a steady stream of new patients online. Their local search presence was weak, allowing newer clinics to capture their potential patients simply by having a better optimized Google Business Profile.

The Business Challenge

  • Not showing up in local 'near me' searches for orthopedic doctors.

  • Inconsistent contact details online confusing search engines and patients.

  • Low patient walk-ins coming from digital marketing channels.

  • Lack of a clear social media plan to build trust and connect with the community.

Research & Strategy

Research Phase

  • Looked closely at the top 10 competing clinics in a 20km radius.
  • Analyzed what local patients were actually searching for online.
  • Checked their existing Google Business Profile and found missing services and unoptimized photos.

Strategic Approach

  • Update and improve the Google Business Profile (GMB) to show up in local map searches.
  • Run focused Facebook and Instagram ads designed specifically to drive foot traffic and direct phone calls.
  • Use Google Search Ads targeting specific treatments to reach people actively looking for help.

Execution

1.

Updated their entire GMB profile, adding regular posts, detailed service lists, and clear clinic photos.

2.

Set up proper tracking to measure exactly which campaigns were bringing in booked appointments.

3.

Created helpful, simple video content featuring their doctors explaining common procedures.

4.

Fixed over 40 local directory listings to make sure their phone number and address were correct everywhere.

Final Deliverables

Local SEO Audit & SetupGoogle Business Profile OptimizationFacebook & Google Ads ManagementSocial Media Content PlanWebsite Conversion Improvements

Technologies Used

Meta AdsGoogle AdsGoogle Business ProfileAhrefsGoogle Analytics

Business Outcome & Impact

200% growth in physical patient walk-ins
Walk-ins
350% increase in Google Map views
Visibility
Reduced Cost-Per-Acquisition (CPA) by 45%
Ad Spend

Lessons Learned

  • In healthcare marketing, trust is everything. Featuring real doctors in videos worked 4x better than generic stock photos.
  • Patients in pain don't want to browse; they want to call. Adding direct-call buttons on mobile ads brought in great results.

Related Services Used in This Project

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