Aarotech

Increasing Student Admissions for Education

Industry
Education
Service
Marketing Campaigns
Duration
Ongoing
Client
Shine Academy
Increasing Student Admissions for Education

Client Overview

Shine Academy is a respected educational institution offering specialized courses. However, after a bad experience with a previous marketing agency, they were facing a drop in new student admissions. They needed a reliable, transparent way to get more students to enroll for their upcoming batches.

The Business Challenge

  • Burned by a previous agency, leading to skepticism and a tight budget.

  • Cost to acquire a lead was too high, and the leads they did get were often poor quality.

  • Website landing pages were slow and hard to use on mobile phones.

  • No system in place to follow up with students who visited the site but didn't sign up right away.

Research & Strategy

Research Phase

  • Checked the previous agency's Google and Facebook ad accounts to see where money was being wasted.
  • Mapped out the steps a student takes from seeing an ad to finally enrolling.
  • Looked at competitor websites to see what was missing on Shine Academy's pages.

Strategic Approach

  • Stop the old, wasteful campaigns and build a clear, targeted Google Search Ads plan.
  • Create fast, mobile-friendly landing pages for each specific course they offered.
  • Run a 30-day Facebook remarketing campaign to gently remind undecided parents and students to enroll.

Execution

1.

Started new Google Search campaigns focusing only on people actively searching for 'admissions'.

2.

Built 5 custom landing pages that load quickly to keep visitors from leaving.

3.

Set up proper tracking so the academy knew exactly where their best students were coming from.

4.

Created simple, clear ads highlighting batch deadlines and seat availability.

Final Deliverables

Google Search Ads SetupFacebook RemarketingCustom Landing PagesProper Analytics TrackingAd Design & Copywriting

Technologies Used

Google AdsMeta AdsGoogle Tag ManagerNext.js (Landing Pages)Facebook CAPI

Business Outcome & Impact

500–1000 completed student enrollments
Admissions
65% increase in lead-to-admission conversion rate
Lead Quality
Reduced Cost-Per-Lead by 55% within the first month
Cost

Lessons Learned

  • In education, both the student and the parent are involved in the decision. Ad text needs to speak to both of them.
  • A fast website makes a huge difference. Making the page load just 2 seconds faster doubled the number of sign-ups.

Related Services Used in This Project

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