Aarotech

Increasing Calls & Bookings with Local SEO

Industry
Service Industry
Service
SEO
Duration
Ongoing
Client
Gleam Cleaning Service
Increasing Calls & Bookings with Local SEO

Client Overview

Gleam Cleaning Service is a trusted residential and commercial cleaning company. While they provided great service, local customers couldn't find them online. They relied heavily on word-of-mouth and needed a consistent way to increase daily phone calls, get more bookings, and find regular commercial cleaning jobs.

The Business Challenge

  • Not showing up on the first page of Google for basic cleaning services.

  • Struggling to get daily bookings, averaging only about 2 per day.

  • No easy way for happy customers to leave online reviews.

  • The website didn't have specific pages for services like Deep Cleaning or Office Cleaning.

Research & Strategy

Research Phase

  • Ran a full check of their website and local online directories.
  • Found that competitors were ranking higher simply because they had more Google Reviews.
  • Checked local search trends to see what specific cleaning services people in the area were looking for.

Strategic Approach

  • Focus on getting their Google Business Profile to show up in the local map pack.
  • Add new, clear pages to their website for every specific cleaning service they offered.
  • Set up an automated system to ask customers for a review after a job was finished.

Execution

1.

Updated their Google Business Profile and made sure their contact details matched across 50+ local websites.

2.

Wrote helpful, local-focused descriptions for their new website service pages.

3.

Connected an SMS tool that texts a review link to customers right after a cleaning job is done.

4.

Improved the website's titles and descriptions to encourage more clicks from search results.

Final Deliverables

Local SEO PlanNew Website Service PagesAutomated Review System via SMSOnline Directory CleanupWebsite Text Optimization

Technologies Used

Google Business ProfileAhrefsSchema MarkupTwilio API (for SMS)

Business Outcome & Impact

Grew daily pre-bookings from ~2 to 20+
Bookings
Boosted total revenue by ~300% within 6 months
Revenue
400% increase in organic local search visits
Search Traffic

Lessons Learned

  • For home service businesses, getting 5-star reviews is the best way to get more calls. Automating the ask made it easy.
  • Having a dedicated page for 'Office Cleaning' works much better than just listing it on a general 'Our Services' page.

Related Services Used in This Project

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